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Digital Marketing Tools

SEO, Social Media Marketing and Paid Advertising are just some of the important tools of Digital Marketing. Find out how to promote your business on digital channels If you have a company or want to promote your business, you cannot do without Digital Marketing. Most interactions take place on the web, therefore, planning a communication strategy on digital channels is a competitive advantage that you cannot give up and is essential for designing successful marketing campaigns.

Digital offers a multitude of tools that you must choose with your goal in mind. A good Digital Marketing strategy must be constant, continuously monitored and, above all, must study the behavior and interaction of users. The web today has changed the way of relating to consumers, with whom it is essential to establish a dialogue. Latest Web Design Trends are absolutely amazing

Here are the 5 fundamental tools of Digital Marketing


The SEO (Search Engine Optimization) is a Digital Marketing branch that optimizes the ranking of a website. It basically makes this show up in organic results when a prospect is looking for something. The activities concern various aspects: the optimization of the site structure, the HTML code, the contents (including images) and the management of incoming and outgoing links. SEO is important because it helps you to be found by people when they need information or want to buy a product, they search the web in the so-called “conscious moment”. Being well positioned, especially on Google, guarantees a high traffic of users and potential customers without an acquisition cost.

Content Marketing

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Content Marketing is fundamental in a good digital strategy. It consists of creating useful and valuable content and sharing with a view to acquiring and retaining the customer. It fulfills 3 fundamental objectives of your company: transforming the purchase process into conversation, so that it becomes an experience, attracting the public without annoying them with advertising techniques and therefore without interrupting their use of the internet and, finally, being engaging without having available a large expenditure of budget.

Social Media Marketing

The Social Media Marketing (SMM) exploits the ability of social networks to generate interaction and sharing to enhance the visibility and reputation of a brand, generate new leads, identify potential customers and build meaningful relationships with customers. The benefits deriving from the presence on social platforms translate into low investments, which then result in a high ROI (return on investment). It is, therefore, a fundamental tool for all companies that want to promote products or services on Social Media.

Email Marketing

It is one of the fundamental activities in the digital strategy to establish and maintain contact with your potential customers. An e-mail marketing campaign must be based on an editorial plan that is based on content of value for the user. The Newsletter is a marketing tool that has the function of informing and retaining users, keeping their interest in the brand alive and turning them into customers. The Direct Email Marketing (DEM) is used, instead, to acquire new customers by sending mail advertising, a target of new profiles users in order to capture their attention. It can be used to develop the conversation with the customer, retrieve them and build loyalty.

Paid advertising

It’s paid advertising. The most popular are Social Campaigns, which use social media, and Ads, which allow advertising on Google. In the first case it is possible to reach highly profiled targets, selecting, for example, interests, demographics, locations, actions performed on a website and much more. It is therefore possible to intercept an audience that has shown interest in the product or service. With Google Ads, you can create and show ad hoc ads to your target audience. It means that your ad will, for example, appear on the search engine results page (SERP), just as your potential customers search Google with a certain query.

Of course, this list includes just a few of the digital marketing tools that are important to your business, but first you have to start with a successful website. In any case, it is essential to always stay up to date because online marketing is constantly changing and evolving.