Web Design Trends – Part 2
You have already know the first part of web design trends. At first glance, these aspects don’t seem all that significant.
Overall, within a website, they really add an immersive and engaging experience, turning mundane functions into something truly memorable – and go a long way in improving the user experience.
Web Design Trends for 2021
To make this trend work, think about which areas of the site you would like to draw attention to. Keep in mind that it can be a distraction when you abuse them, so make sure you only apply them in strategic places to support your site’s storytelling and then think about web design.
6. Colorful Minimalist Design
Minimalist design means extensive use of white space removing unnecessary details and decorations without distracting elements within the visual hierarchy.
Minimalist style is not a new trend of 2021 but this year we could see a more colorful minimalist style. A nice example of a colorful minimalist design is the Shopify site.
Each page of the site is characterized by soft backgrounds, clear texts and very minimal design elements to obtain a page that captures attention but at the same time does not tire the eyes and is not boring.
7. Vivid and well contrasted colors
Futuristic designs and color schemes will most likely be another growing trend this year. Combined with bold color combinations they are used strategically to make web design more pungent.
Bold, vivid and highly saturated colors help to stand out from the pack and go in contrast to the soft neutral colors that many companies have chosen in recent years. Using neon colors in combination with dark backgrounds gives the design a glowing effect. In particular, a double tone (duotone) design makes this trend even more evident.
8. Illustrations that combine art and design
Using real photos mixed with illustrations or graphics communicates a truly personal message.
This type of images fully support the brand and help stand out. Superimposing graphic elements on real photos creates an unforgettable visual impact that gives the feeling of a little wild creativity.
This new trend of 2021, very similar to a collage is also very versatile.
You can use it to add particular characterization and charm to a product photo, or you can use more serious details to better communicate complex concepts like tech or finance.
It’s a great way to personalize images and add more personality to your web design.
To make the most of the flexibility of this trend, make sure you blend the style of the illustrations and graphics well with the personality of your brand.
For example, you could use cartoon doodles for a more playful effect, or geometric and detailed elements for something more sophisticated to your successful website.
9. Grids and exposed windows
In recent times, web design takes more and more inspiration from operating systems and apps, in this way websites can take on both a contemporary and native aspect.
Thanks to this new trend, the grids and guidelines that web designers usually use to design interfaces are now visible.
Rectangles and lines divide the screen into sections and guide the eyes in the right reading direction.
This type of design can be smoothed, with a delicate hint of shape or more explicit with a design that recalls the early days of computers.
10. Augmented Reality (Ar)
Ar has already been present for some time, but this year perhaps we are at a turning point.
Many people believe that the biggest impact will be in the eCommerce industry. Augmented reality is nothing more than a mix of reality and virtual reality.
A classic example is Pokèmon Go, the smartphone game in which Pokèmon characters are “superimposed” on the real world, so we have a sensory combination of reality and virtual reality.
The possibilities of using these technologies can be wide and varied.
Many eCommerce companies have already implemented these technologies on their websites that allow customers to virtually try on products, for example clothes, jewelry, shoes and make-up or even allow them to see before purchase how a certain product would look. in your home or office.
The best example is Ikea which with its Ikea Place app allows you to frame your room via your smartphone to try out their products and thus be safer when purchasing. The adoption of these technologies brings a significant advantage in the online sales sector because it allows consumers to make purchases with confidence.
11. Voice Interfaces
Speech technologies are another fast growing area and the impact on web design trends for 2021 will be in how we search for information online.
The voice controls, especially at home, are becoming part of our habits and are totally changing our digital experiences in recent years. Voice User Interfaces (VUIs) improve the user experience by making website navigation and online shopping easier than ever. More and more companies are starting to optimize structured data for voice searches as well in order to make it more effective for use with artificial intelligence technologies such as Google voice search and Alexa.
Having a “conversation” with the website you are visiting is certainly a cool thing but the most important thing is that it will also be very useful in helping people with disabilities to interact better with websites.
12. Navigation at the bottom (App style) at your fingertips
Have you ever interacted with a mobile site that didn’t work well by holding your smartphone with one hand?
You may have had to force yourself to be able to touch the menu or some important element of the page with your thumb. This happens when thumb navigation is not taken into account in the design of the site. The so-called Thumb Zone is that part of the screen that allows you to easily navigate a mobile site using one hand.